From a sustainable fashion brand to a digital movement - our way to make fashion more intelligent, transparent and truly circular.
Sacred Valley Tech did not start as a technology company. It started as a passion for sustainable fashion. I am Paolo Coda and my journey began with Sacred Valley, a brand that brought high-quality, sustainable alpaca clothing from Peru to the world. I wanted to create something that connects my Peruvian roots with ethical fashion - but as I worked in the industry, I realized something bigger:
Together with my co-founder Luca, we built Sacred Valley as a brand that people can trust. But we quickly recognized the deeper challenges in the industry - greenwashing, hidden supply chains, hazardous chemicals, and a lack of real data with which consumers can make informed decisions.
That was the moment when we made a courageous decision: to switch from marketing sustainable fashion to a platform that could revolutionize the industry itself. Instead of just creating our own brand, we wanted to give every consumer and every brand the opportunity to pursue, verify, and take action on sustainability. This is how Sacred Valley Tech was born.
We believe that fashion must be thought of in a circular way - from the beginning to far beyond the sale. Sacred Valley Tech creates the digital infrastructure with which consumers can effortlessly keep clothing in circulation and brands can transform circularity into measurable impact and economic value.
